Ryanair Industry Analysis and Strategy for the Future Essay

Ryanair Industry Analysis and Strategy for the Future - Essay ExampleThe hert of Rynirs strtegy is bsed on providing no frills service with low fres designed to stimulte demnd, prticulrly from budget conscious leisure nd commercial enterprise trvellers who might otherwise hve used lterntive forms of trnsporttion or who might not trvelled t ll. Following on from this I looked t the externl environment tht ffects Rynir, to get brief ide of the possible opportunities nd threts.Incresed Trde-union Pressure with the cuisition of Buzz irline in 2003, Rynir hs undergone or so mjor chnges in the mngement structure s well s in its stff polici. From 400 till 600 employess were dismismissed due to the Rynirs policy to dispose of the redundnd stff. Rynir mngement rgued tht the productivity of Buzz t 3,000 pssengers per employee ws uncceptble compred with 10,000 pssengers per employee t Rynir. Rynir ws ccused by trde unions of telling stff to ccept the cuts or else .EU Expnsion Before the cq uisition, Rynir ws the biggest user of Stnsted, occupying 45% of lnding slots while esyjet/Go hd 26% nd Buzz hd 12%.xiv The merger thus sfegurded Rynirs position t Stnsted. Moreover, it gve Rynir UK ir Operting Certificte, which llowed the compny to navigate from Britin to destintions outside the EU.Big lep towrds open skies The US hd signed open bilterl greements with europiumn countries individully, dels which were seen s big lep towrd open-skies. ll crriers in the cardinal countries concerned were given unlimited rights to operte trnstlntic routes amidst ny two destintions, with no frequency, cpcity or triff control. In ddition, unlimited Fifth Freedom rights were grnted, which llowed irlines to crry trffic between two foreign