Shareholder Value Essay Example | Topics and Well Written Essays - 2000 words

Shareholder Value - Essay Example Some strategic decisions (entering new markets, increasing sales capacity, etc.) need shareholder approval as these may require capital investments that affect profits, while most tactical marketing decisions (like advertisements, promotional campaigns, etc.) do not. Since shareholders are after increasing the value of their investment (Shareholder Value or SHV), they want higher profits. Since profits result from how much the business sells and spends to generate those sales, it seems logical that SHV is a good framework for evaluating marketing decisions. This paper in effect analyzes the reasoning that making good and correct marketing decisions would increase profits and SHV. Drucker (1955, p. 36) was among the first to argue that the purpose of a business is to create value for its owners by creating and keeping customers, and that marketing encompasses the entire business and must permeate all areas of the enterprise because it is what will create and keep customers. Since then, academics and practitioners from Levitt (1960) to the American Marketing Association (AMA) have linked the marketing function with the concept of value - both to the business owners and to its customers. AMA (2004) defined marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships (customer value) in ways that benefit the organization and its stakeholders (shareholder value)." Marketing therefore links two areas where value is created: customer value that leads to shareholder value. Marketing is a complex activity that aims to satisfy people outside (customers) in order to satisfy the people inside (shareholders, managers, and employees) the business, and not the other way around. Since customers are satisfied if the business makes the right strategic and tactical marketing decisions, the customers buy what the business sells, and enough profits will come to keep everyone happy, at least in theory. Marketing decisions used to be simple and easy to make: find out what customers need, what price they are willing to pay for it, make the product, and sell it to them. Friedman (2004) argued that the age of mass production after the War was more about selling than marketing, but as the world became affluent and globalized, customer needs and wants became more sophisticated, business competition intensified, and meeting market needs became more scientific and complex and considered not only what customers want now but also what they would want in the future (Achrol, 1991). Thus, marketing decisions came to be classified as long-term (or strategic) and short-term (or tactical) depending on their impact on the business. Strategic marketing decisions took into account making an accurate (or close to it) prediction of what products would be demanded by customers in the future, and how much they are willing to pay for them, so that the business would not only decrease their profits and the rate at which profits are growing, but continue to compete and grow. Strategic marketing includes long-term decisions, aside from knowing what the present market would need and want in the future, about discovering new customers for present products, deciding on which new markets to enter, how much profits each market could generate and how much of that profit the

Arousal Theories Essay Example for Free

Arousal Theories Essay During the rallies, you could see that their arousal levels were increasing because he kept hitting the shuttle harder and harder each time and because he is in the autonomous stage of learning, as arousal levels increased, so did their performance as they won most rallies. Theory: Drive theory – this theory states that as arousal levels increase, so does performance/dominant response. With cognitive learners, their dominant response is usually incorrect, so low arousal levels work best as their dominant response is decreased. With athletes in the autonomous stage, their dominant response is usually correct, so high arousal levels work best as their performance increases. Inverted U theory At low levels of arousal, performance will be below par, the athlete is not psyched up. As arousal increases so does performance, up to an optimal point. After this point, further increases in arousal lead to declines in performance. Each athlete has their own optimal level of arousal. Optimal arousal is higher for more simple tasks and lower for more complex tasks. An increase in arousal causes improvement in performance up to an optimal point (moderate arousal level). After this point, increased arousal leads to deteriorated performance. Catastrophe theory – like the inverted U theory, catastrophe theory claims that as somatic arousal increases then the quality of performance improves. Performance will reach maximum potential at the optimum level only if cognitive arousal anxiety is kept low. If high cognitive anxiety coincides with high somatic arousal the athlete will go beyond the optimum level of arousal and is thought to have gone over the edge, where performance drops shown by a vertical line on the graph. After this, the performer can rejoin the upward curve of arousal and gain the optimal threshold again, to do this they have to lower cognitive anxiety.

Christopher Marlowes The Tragical History of the Life and Death of Doc

Christopher Marlowe's The Tragical History of the Life and Death of Doctor Faustus For a play that has retained much of its scholarly value over the four hundred and ten years, there is surprisingly little known about Christopher Marlowe’s masterpiece, The Tragical History of the Life and Death of Doctor Faustus. The date of its first performance is unknown, and is highly obscured by the added facts that there are two texts of Doctor Faustus, one published in 1604; the other in 1616 (Ribner viii). Christopher Marlowe, even in these early times, set a standard for tragic plays, which would not be rivaled until Shakespeare unleashed his literary landmarks at around the same time Marlowe’s career ended. Despite the lack of specifics on this seminal work, it is still easy to feel the pain Christopher Marlowe wished to convey with this text. Within the rich dialogue of The Tragical History of Doctor Faustus, Christopher Marlowe attempts to communicate a personal struggle; both emotional and spiritual, between what Marlowe views as human nature and what the world views as God’s desires for man, and the overwhelming feelings of loss which accompany this struggle. Doctor Faustus is a play that thrives primarily on the discourses that abound throughout its length. In the dialogue between the two main characters, Doctor Faustus himself, and the demon Mephistophilis, one finds almost the entirety of the play. Doctor Faustus â€Å"†¦is a man who of his own conscious willfulness brings tragedy and torment crashing down on his head†¦Ã¢â‚¬ (Cole 191). Faustus finds himself melancholic with the pursuit of knowledge he has thus far attained, commenting: â€Å"Be a physician, Faustus; heap up gold, And be eternized for some wonderous cure†¦ Why, Faustus, hast thou not attained that end? Is it not thy common talk sound aphorisms?† (Ribner 5) He has grown sick of the pursuit of knowledge as he sees it, and believing himself to have become educated in all of the worlds major subjects, seeks the power of God himself (Ellis-Fermor, 74). Through the art of conjuring spirits, commenting, â€Å"†¦A sound magician is a mighty God†¦Ã¢â‚¬  (Ribner 7). The human lust for power has reached a new height in Faustus, and to attain what he desires, the easiest means are demonic. On his way to making the decision to enlist infernal forces in his quest for power, Faustus is prodded by friends, Valdes and ... ...ssey Press, 1966. Masinton, Charles G. Christopher Malowe’s Tragic Vision, a Study in Damnation. Athens: Ohio University Press. 1972. Thomas, Vivien, and Tydeman, William, ed. Christopher Marlowe : the Plays and Their Sources. London ; New York : Routledge, 1994. Sharma, Jitendra Kumar. Christopher Marlowe, Doctor Faustus : a Criticism. New Delhi : Sterling Publishers Private, 1985. Marcus, Leah Sinanoglou. Unediting the Renaissance : Shakespeare, Marlowe, Milton. London ; New York : Routledge, 1996. Ellis-Fermor, Una Mary. â€Å"Faustus†. Christopher Marlowe’s Dr. Faustus, Text and Major Criticism. ed. Irving Ribner. New York: The Odyssey Press, 1966. Kirschbaum, Leo. â€Å"Marlowe’s Faustus: A Reconsideration†. Christopher Marlowe’s Dr. Faustus, Text and Major Criticism. ed. Irving Ribner. New York: The Odyssey Press, 1966. Dabbs, Thomas. Reforming Marlowe : The Nineteenth Century Canonization of a Renaissance Dramatist. Lewisburg: Bucknell University Press ; London : Associated University Presses, 1991. Aquinas, St. Thomas. â€Å"On the eternity of the world (De Aeternitate Mundi)†. Trans. Vollert, Cyril. Milwaukee, Marquette University Press, 1964.

Race-Based Internment and Korematsu Essay

The internment of Japanese-Americans following the Japanese attack on Pearl Harbor was shameful not only because of the fact that it was allowed to happen, but mostly because it was a national public policy joined in by all branches of the American government. President Roosevelt initiated the policy as the head of the executive branch by issuing executive orders declaring zones of exclusion for people of Japanese backgrounds, curfews, and even relocation programs to what some scholars have referred to as quasi-concentration camps. The legislative branch failed to protect the rights of these Japanese Americans; instead, â€Å"On March 21, 1942, Congress ratified and confirmed Executive Order No. 9066, which authorized criminal penalties for persons disobeying exclusion orders† (Justl, 2009, p. 272). Ultimately, with both the executive and legislative branches having failed to protect or defend the rights of American citizens of Japanese ancestry, the United States Supreme Court would be called upon to decide whether these orders and policies were in violation of the American constitution. To be sure, the notion that Americans could be rounded up and compelled through force to confined in internment camps seems to offend the dearest principles of American liberty and justice. Hoping that the judicial branch would extend the constitutional guarantees to American citizens of Japanese ancestry, a man named Korematsu filed suit alleging that these orders and policies violated the American constitution in a case now well-known as Korematsu v. United States. This particular case originated when an American citizen, who was born and raised in San Francisco, openly refuse to obey the exclusion order issued by President Roosevelt. Korematsu was loyal to the United States, having volunteered for military service though rejected because of health limitations, and there existed absolutely no evidence that he posed even a minor threat to American national security. He was allegedly subject to the exclusion order purely because of is Japanese ancestry. Korematsu was gainfully employed, he had a girlfriend who was not of Japanese ancestry, and he took deliberate steps to avoid and later challenge the constitutionality of the exclusion order. Ultimately, he was arrested and relocated to an internment camp. Specifically, he was arrested because he refused to leave an area open to others but closed to those of Japanese ancestry and because he refused to voluntarily report to an internment camp. The judicial branch, like the executive and legislative branches before, failed to protect the rights of Japanese-Americans; indeed, â€Å"the Supreme Court upheld the exclusion order and Korematsu’s conviction† (Justl, 2009, p. 274). Significantly, however, the Supreme Court’s decision was a six to three majority rather than a unanimous decision. The majority reasoned that war constituted a national emergency and that certain laws and orders designed to prevent spying or sabotage were sufficient bases upon which to restrict or eliminate individual rights protected in the constitution for the duration of the emergency. This case and its rationale still functions as a landmark type of legal case because it stands for the proposition that the constitutional rights of Americans can be suspended in times of national emergency. The minority opinions, recorded in dissents in the Korematsu case, argued that these laws were racist that they offended American ideals, and that the rights guaranteed by the American constitution ought to always apply regardless of alleged fears and national emergencies. This case effectively allows the judicial branch to relinquish its sacred duties as guardian of the constitution in national emergencies; this, in turn, gives the executive and legislative branches powers perhaps not intended when the founders of the constitution sought to create a stable balance of powers. In the final analysis, the Korematsu case is troubling because it stands for a legal principle that transcends its origins. More particularly, it can be seen in contemporary times that the War on Terror has been used as an indefinite type of national emergency to restrict or eliminate rights for American citizens even though the main enemies have been defined as foreign nationals. Arab-Americans and Muslims have in this way replaced the Japanese-Americans of World-War Two. Additionally, the recent oil spill in the Gulf of Mexico has been treated as a type of environmental national emergency and the media has been restricted by the American Coast Guard from covering the story on-site. Korematsu is a tragedy both because of the individual harm done to Fred Korematsu and because it continues to stand for a proposition to the effect that politicians can cry â€Å"national emergency† in order to suspend or eliminate constitutional rights for different classes of American citizens. It is perhaps time that the Supreme Court reasserts its intended role as a true guardian of the constitution by accepting a case challenging the Korematsu precedent so that it can eliminate the vague national emergency exception. References Justl, J. M. (2009). Disastrously Misunderstood: Judicial Deference in the Japanese-American Cases. Yale Law Journal, 119(2), 270+. Retrieved June 2, 2010, from Questia database: http://www. questia. com/PM. qst? a=o&d=5036190287

Effects on having a broken family in education Essay

INTRODUCTION Background of the study Family is the basic unit of society. It is one of the most essential component of a nation. A home is where a family lives. It may be alternated to the word ‘house’ but a house is more appropriately referring to the material structure, whereas ‘home’ refers to the intangible things that bind together the family members. It is the immeasurable love and care that keeps together the mother, father and their children (Beckford 2010). Children  from broken families are nearly five times more likely to suffer mental troubles than those whose parents stay together. According to Dounghty, (2008), it also showed that two parents are much better than one if children are to avoid slipping into emotional distress and anti-social behavior and also looked at conduct disorders which result in aggressive, violent or anti-social behavior. Children whose parents split in this generation are more than four and a half times more-likely to have developed an emotional disorder than one whose parents stayed together. Several findings said that children’s family backgrounds are as important – if not more so – than whether their home is poor, workless, has bad health, or has no one with any educational qualifications. The effects, however, are more focused on the children. Premarital sexual activities is one of the major effects of splitting of families, sometimes with only one parent guiding, the child has more chance of rebelling against his/her parent. Also, increase in financial problem, hatred and anger builds up from families who experience distraught in their relationships. Education is also an area wherein stark differences in the outcomes for those who had been in a broken home are created. According to Lann (2010) for 18- to 24-year-olds, 62 per cent of those who experienced parental divorce/separation during their childhood completed 12 years of education compared with 77 per cent of those whose parents did not. Hence, this study was conducted in the College of Computing Education Department in University of Mindanao in order to evaluate the effects and to determine what student do to lessen the suffering of having a broken family, and how to overcome the effects on their academic performance. Statement of the Problem Theoretical Framework The concept of effects of having a broken family. According to glenn (2010) broken family varies from numerous reasons why it had to be that way. But usually, misunderstanding starts from simple domestic quarrel that grows impertinently damaging the long-forged relationship between the family  members. When a couple split up, it is the children that are greatly affected scarring them physically, emotionally and socially. Marla (2014) says broken family students failed to handle the curriculum. This failure includes various aspects of educational failure such as rebellion, frequent absence from classes, dropping out and many more. Studies have shown that people shown that people with academic failure are more probable to rebel and use drugs at older ages; therefore, academic failure and dropout might result to rebellion, drug, and alcohol addictions. Living in single parent is difficult because there’s a need of love, care, and fulfilment of the duty of both parents. If the role of each parent is broken it will damage and have a great impact to the student, on how will the student live with it. If one of the parent will left due of miss understanding circumstances and will lead to divorce households and responsibilities there is an effect to the relationship to other member of family. If that’s the case, it will depend to the children and parent who take care of the child if managing a households and responsibilities will reflect a positive or negative outcomes in their situation. Conceptual framework Significance of the Study The results of this study is beneficial to the students who encounter this situation and for those who criticize and oppress them in terms of bullying, and for teachers to understand the problems that each student facing in their daily lives and to determine a better solution or comfort for those students encountering who have been in burden and advices from those who have suffered but found a way to lessen the burden. It could also help the society to have a better understanding on the norm who are suffering from a broken family Scope and Limitations The study will be concentrated on the students of the College of Computing Education Department. The data will be gathered using questionnaire method and will be conducted at The University of Mindanao Matina Campus, Davao City. The questioning will be performed on the convenience of the students.  The respondents will be chosen according to the referrals of the previous respondent. It is also limited because of the sensitiveness and confidentiality of our respondents. Operational Definition of Terms Family – a group of people united by certain convictions or a common affiliation. Household – consists of one or more people who live in the same dwelling and also share at meals or living accommodation, and may consist of a single family or some other grouping of people. Broken Families – a broken family consists of a biological family that has separated for specific reasons that may result in single-parent families, stepfamilies or blended families.

ACOSTA Surname Meaning and Origin

ACOSTA Surname Meaning and Origin The Spanish and Portuguese surname Acosta originated as a name used to  refer to a person who lived on a riverbank or by the coast, or from the mountains (encostas). The name derives from the Portuguese da Costa, a cognate of English coast. Acosta is the 60th most common Spanish surname. Alternate Surname Spellings: COSTA, COSTAS, COSTES, DA COSTA, COSTE, COTE, LACOSTE, DELACOSTE, DELCOTE, CUESTA, COSTI Surname Origin: Spanish, Portuguese Where Do People With the ACOSTA Surname Live? According to  Forebears, Acosta is the 518th most common surname in the world. It is found most prevalently in Paraguay, where it ranks 14th in the nation, followed by Uruguay (16th), Argentina (20th), Cuba (27th), Dominican Republic (42nd), Venezuela (45th), Colombia (51st), Panama (73rd) and Mexico (78th).  Within Spain, Acosta is found most frequently in the Canary Islands, according to WorldNames PublicProfiler.  In the United States, the Acosta surname follows the patterns of most Hispanic surnames, being found most often in the states of Florida, Texas, California, Arizona, New Mexico, Nevada, Colorado, Illinois, New York, New Jersey, Vermont, and Connecticut. Acosta is also fairly common in eastern Canada, especially in Toronto and Quebec. Famous People With the ACOSTA Surname Joaquin Acosta -  19th-century Colombian explorer and writerMercedes de Acosta - American poet, playwright, and novelistCarlos Acosta - Cuban ballet dancerManny Acosta - Panamanian professional baseball playerHector Acosta - Dominican musician Genealogy Resources for the Surname ACOSTA 100 Most Common Spanish SurnamesHave you ever wondered about your Spanish last name and how it came to be? This article describes common Spanish naming patterns and explores the meaning and origins of 100 common Spanish surnames. How to Research Hispanic HeritageLearn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country-specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean, and other Spanish speaking countries. Acosta Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as an Acosta family crest or coat of arms for the Acosta surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   The Acosta DNA Surname ProjectThe Acosta Family Project seeks to find common heritage through sharing of information and DNA testing. Any variant spellings of the Acosta surname are welcome to participate. ACOSTA Family Genealogy ForumThis free message board is focused on the descendants of Acosta ancestors around the world. Search past queries, or post a question of your own. FamilySearch - ACOSTA GenealogyAccess over 1.1 million free historical records and lineage-linked family trees posted for the Acosta surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. ACOSTA Surname Mailing ListThis free mailing list for researchers of the Acosta surname and its variations includes subscription details and searchable archives of past messages. Hosted by RootsWeb. DistantCousin.com - ACOSTA Genealogy Family HistoryExplore free databases and genealogy links for the last name Acosta. The Acosta Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Acosta from the website of Genealogy Today. -References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David. Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph. Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H. A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins

Free Essays on The Sketchbook

The Sketchbook Washington Irving wrote 32 short stories to for The Sketchbook. The Sketchbook is mainly concerned in trying to make America similar to England. Irving writes The Sketchbook in such a unique way that the themes in it have a broad range. Irving’s unique writing style throughout The Sketchbook shows is symbolism, stereotypical characters, and story with a story type o writing. Through symbolism Irving conveys his patriotism. Throughout The Sketchbook Irving has many symbols that relate to patriotism. One major symbol used by Irving is the â€Å"eagle†. It is brought up in stories such as â€Å"Christmas Day† and â€Å"Spectra Bride†. It represents the reality of America’s new freedom. By Irving’s enphasis on the eagle, it clearly showed his true hope for America to survive its tough times. Another important symbol is the â€Å"forest†. The â€Å"forest† symbolizes the vast space in America. Irving also symbolizes the Indians ignorance through â€Å"sleep†. He mentions â€Å"sleep† in stories like â€Å"The Angler†, â€Å"John Bull†, and others emphasizing strongly that he believes the Indians are ignorant and not aware of anything around them. In The Sketchbook, Irving is stereotypical with the Indians and the women. In â€Å"Traits of Indian Character†Ã¢â‚¬â„¢ Irving makes many demeaning statement about the Indians. He uses the word â€Å"savage† as one that would make them seem beast-like. â€Å"†¦we too often find the Indians on our frontier to be the more wrecks† clearly showing his disgust with the Indian way of life. Throughout â€Å"Traits of Indian Character†, Irving stereotypes the Indians as uncivilized people, but in the end Irving attempts to justify their behavior by focusing on the surroundings they had to endure. In â€Å"Rip Van Winkle† Irving stereotypes women as nagging and domineering. Much like â€Å"The Devil and Tom Walker†, in which women were looked upon as bad people and t... Free Essays on The Sketchbook Free Essays on The Sketchbook The Sketchbook Washington Irving wrote 32 short stories to for The Sketchbook. The Sketchbook is mainly concerned in trying to make America similar to England. Irving writes The Sketchbook in such a unique way that the themes in it have a broad range. Irving’s unique writing style throughout The Sketchbook shows is symbolism, stereotypical characters, and story with a story type o writing. Through symbolism Irving conveys his patriotism. Throughout The Sketchbook Irving has many symbols that relate to patriotism. One major symbol used by Irving is the â€Å"eagle†. It is brought up in stories such as â€Å"Christmas Day† and â€Å"Spectra Bride†. It represents the reality of America’s new freedom. By Irving’s enphasis on the eagle, it clearly showed his true hope for America to survive its tough times. Another important symbol is the â€Å"forest†. The â€Å"forest† symbolizes the vast space in America. Irving also symbolizes the Indians ignorance through â€Å"sleep†. He mentions â€Å"sleep† in stories like â€Å"The Angler†, â€Å"John Bull†, and others emphasizing strongly that he believes the Indians are ignorant and not aware of anything around them. In The Sketchbook, Irving is stereotypical with the Indians and the women. In â€Å"Traits of Indian Character†Ã¢â‚¬â„¢ Irving makes many demeaning statement about the Indians. He uses the word â€Å"savage† as one that would make them seem beast-like. â€Å"†¦we too often find the Indians on our frontier to be the more wrecks† clearly showing his disgust with the Indian way of life. Throughout â€Å"Traits of Indian Character†, Irving stereotypes the Indians as uncivilized people, but in the end Irving attempts to justify their behavior by focusing on the surroundings they had to endure. In â€Å"Rip Van Winkle† Irving stereotypes women as nagging and domineering. Much like â€Å"The Devil and Tom Walker†, in which women were looked upon as bad people and t...